forget about targeted advertising, its all about targeted, directed App features

When you’re looking to grow the functionality, features, or content of your web application, how do you keep things simple and engaging for new and existing users.

Enter the world of directed (push) user interfaces where in-your-face notices with language that has hints of viral psychology attempt to grab your attention and direct you to different functional areas of a web app. You see this much more in massively popular social web entertainment apps (read: games) because, well, users generally hunt and peck for things when they are in need of something or have a goal they want to accomplish. If they’re bored and killing time, who wants to deal with the hassle of finding something interesting when it can be pushed to them. Of course your die-hard fans will scour every minutiae you have to offer, but, to appeal to casual users, today, you need to be more than a simple single click away.